Entrepreneurship is increasingly a growing trend – and – along the same lines of thought – mobile apps also live in their golden age. So combining entrepreneurship and creating a mobile app at the same time is totally reasonable. In fact, combining these two factors is critical for innovative entrepreneurs. The reasons why you should be an entrepreneur in the mobile app industry and dedicate yourself to creating an innovative app may still not be very clear to you. But we are going to give you now plenty of good reasons to do so. And rest assured that we will try to convince you!
Reasons for taking an enterprise approach and building applications
Being an entrepreneur in the mobile industry – regardless of the final reason for doing so – is in vogue in the world of entrepreneurship, start-ups and companies. In case you are determined to become an entrepreneur, but you’re not sure if app development is right for you, now let’s give you ten reasons why you should create apps:
1. Greater access to information
First, we will discuss full (two-way) access to information through the app. That is, users will get all the information they need and require through the application and, on the other hand, the application developer will obtain more individualized information about potential customers and thus be able to cover a larger market share.
2.Smaller than the desktop version
No one doubts that the digital world is currently one of the strongest focal points for companies and entrepreneurs. In fact, many companies are now focusing heavily on having a well-founded digital presence. However, this does not mean that it is present on all computers. Businesses now have to go further and be accessible on every mobile device. One of the advantages of having a mobile version is its size. Mobile apps and web apps are ultimately much smaller than their desktop counterparts and therefore simpler, more concise and easier to load when optimized for mobile devices. In addition, the site must also be optimized for mobile devices, otherwise, it will be penalized by Google when it comes to positioning.
3. Offer a better user experience
Another inherent advantage for creating mobile applications is that mobile environments offer a better user experience. This is due to many factors: speed, customization, personalized results, geolocation, a more modern application design, immediate results, 24/7 availability, etc. However, much remains to be improved and optimized to make the most of the mobile experience. Therefore, we must create applications that make the most of these opportunities that lie ahead and become successful entrepreneurs.
4. Offer mobility
This is, of course, the most important reason why mobile devices enjoy their current popularity and thus why it is a good idea to become an entrepreneur in this industry to create applications. The idea of mobility is based on being able to take your company or business with you anywhere – even to the Kalahari desert – within your mobile device; and also a data link, a game, social networks, etc.
5. Be available: anytime, anywhere
As mentioned earlier, full availability is another advantage associated with mobile applications. This availability is much higher than that offered by a desktop computer. Being able to access an application and work with it while we are waiting for something is another of its strengths. This allows us to use our time while waiting for a friend, in line at the supermarket or when we are on a bus, train or plane.
6. Customization: adjust the strategy for each type of target and user
Just as each user is different, the information that each one will receive will also be different. It is therefore very important to get to know our mobile users, analyze them and act accordingly. This also applies when creating applications. We will always have to interpret the analysis we collect when it comes to optimizing and creating applications that we want to become success stories. Being an entrepreneur in this industry means that you may not have all the specialized knowledge necessary to interpret the data and your application to meet our users’ goals and preferences. Therefore, it is also very important to be able to rely on good industry experts to create mobile applications. These experts will make our mobile project a success.
7.Adapted to the individual: a person, an application
To achieve this, we have to customize the apps we create so that they meet the preferences of our target audience. Creating an application with auto racing content will not be the same as creating an e-commerce application for a toy store, for example. In addition, we will also have to customize the content we offer on our mobile app. If someone is looking for jeans in our e-commerce app but doesn’t buy it, we can personalize an incentive and offer a small discount to encourage them to complete the purchase.
8. You can even have an online platform or online store
While many entrepreneurs may not be looking at you in the first place, the truth is that you can start your business on mobile devices right from the start. In fact, ideas that are good and cover a need related to mobility often succeed easily. There are many cases of m-commerce applications that do not even have a desktop version. Some are only available only for smartphones and tablets and make money from selling through the mobile app! A good example of this trend is Venca’s app, which managed to increase its sales in a very short time and now manages a volume that exceeds its website version.